First low-price station in Denmark

March 12, 2001, 08:00 CET

On 1 March Statoil opened the company’s first 1-2-3 petrol station in Denmark.

The unstaffed station which opened in Hillerød, 40 kilometres north of Copenhagen, sells only petrol and diesel, which are currently cheaper by DKK 0.15 and 0.30 respectively compared to the listed price at Statoil’s full service stations.

According to Lars Casper, coordinator for the low-price stations in Denmark, 30 1-2-3 stations are planned to open this year in Denmark The first two stations were built from scratch, and will be test stations. Number two will open in Haderslev in southern Jutland this spring. The other forecourts will be converted from full service stations in the course of the year.

1-2-3 will be marketed as an independent chain of automated stations. Customers can only pay by credit card and not cash.

According to Mr Casper, low-price stations are best suited in areas near existing shopping centres and where motorists can easily turn off the main road.

Statoil launched its first unstaffed automated stations in Lithuania, Latvia and Estonia in December last year.