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Innovate for better

We want YOU to innovate new solutions for the future.

We’re inviting all NTNU students and NTNU startups to participate in this challenge.

Every day, as we energize the lives of over 170 million people, Equinor is always searching for better solutions. We are faced with the energy trilemma of climate, affordability, and security, and we are working to find new, or improve existing solutions within in oil and gas, renewables, and low carbon solutions to reach our net zero goals.

Equinor and Norway needs entrepreneurs and start-ups to create the solutions we need in the future. We believe that innovative minds like you and your start-ups will play a vital role in making this happen.

So, what is Innovate for Better?

Innovate for Better is an award established by Equinor together with the Norwegian University of Science and Technology (NTNU). All we ask is that you have a concrete idea, project or start up that is innovative for better. It doesn’t need to be related to energy or Equinor business.

Do you have concrete ideas on how you can Innovate for Better? If so, let us help support you in developing your ideas and give you a flying start!

  • Frequently asked questions
  • Dialogue and pre-registration
  • About the prizes
  • How to apply

Be inspired by 2nd prize winner of 2023:

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There are prizes for 1st, 2nd and 3rd. Last year they were:

1st place
Up to 300 000 NOK
Ph.D student project* or Startup student project

* Ph.D. student projects require written consent from the head of the department, who confirms that the candidate can participate in this competition. The consent must be attached to the application.

2nd place
Up to 150 000 NOK

3rd place
Up to 100 000 NOK

The prize for the upcoming awards is yet to be decided.

The winners will also have access to Equinor’s subject matter experts for three months. Applications received will only be used for assessment in this competition.

What are the conditions?

All students at NTNU, from bachelor to PhD, can apply. All we ask is that you have a concrete idea, project or start up that is innovating for better – and don't worry, Equinor will not own any rights, your ideas are one hundred percent your ideas. Applications received will only be used for assessment in this competition. The application will be shredded after the prizes have been awarded.

Three people from Kynetix receiving a 150.000 NOK prize
Nicholas Lund

Here’s a presentation of our former prize winners:

2025:

1st prize: Naya supports women living in impoverished urban areas in India by providing them the opportunity to learn and perform data labeling, which is essential for developing artificial intelligence.

2nd prize: Kynetix creates exoskeleton technology that offers easier control with fewer, low-cost sensors, making it affordable and versatile for all environments without relying on external conditions

3rd prize: Apotrox are developing units that turn industrial tanks into bioreactors. This solves the emission and sustainability barriers caused by a lack of omega 3 in aquaculture.

2023:

1st prize: Arctic Protein industrialize nature’s protein production. From organic, industrial waste, they scale the production of sustainable protein through the Black Soldier Fly.
Arctic Protein Industries

2nd prize: Cerebionics

3rd prize: DrillFeel is a technology that uses haptic feedback to increase driller’s awareness of the downhole and top-side drilling process.
DrillFeel: Increasing driller’s situational awareness - NTNU


2022:

1st prize: Kelpinor - they make a new generation of seaweed biostimulants for plants - based on cultivated kelp, improving quality, sustainability and availability.
Kelpinor - Seaweed for plant health

2nd prize: Versiro: A Real-Time Multi-Market Decision Support Platform for Electrical Power Asset.
Versiro - Mastering Uncertainty in Electric Markets

3rd prize: Dep Joint: A joint for pre-cast concrete piles that enables harvesting of geothermal energy from building foundations.
Dep Joint - NTNU Technology Transfer AS (ntnutto.no)

See below for how to apply, and scroll down for Frequently Asked Questions (FAQs)

Person from Kynetix presenting at the Innovate for Better competition 2025.
Photo: Nicholas Lund

How to apply

Simply send your proposal in the following format to Innovate@equinor.com:

  1. A video introduction of your team (90 sec)
  2. A video pitch of your idea (3 min)
  3. Your pitch deck (max 12 slides)
  4. * Ph.D. student projects require written consent from the head of the department, confirming that the candidate can participate in this competition. The consent must be attached to the application.
Guidelines for pitch deck

Frequently asked questions

Who can participate?
The challenge is for all students, from bachelor to Ph.D.

Can international students participate?
Yes.

Can you participate as a group?
Yes, you should work in groups, preferably multi-disciplinary groups.

Will the whole group win the 1st prize?
Yes. The whole group will win the prize, in order to further mature the idea, project, start up or tech that you have been working on. This includes a monetary prize and access to Subject Matter Experts (SMEs) in Equinor, for 3 months.

What do you want me to deliver?
1. Video introduction of the team (90 sec)
2. Video pitch of your idea (3 min)
3. Your PITCH DECK (max 12 slides)

Where should we submit our deliveries?
The deliveries must be submitted to innovate@equinor.com 

Will Equinor own the rights to the idea, tech or project?
No.

Do we get any kind of assistance during the competition?
Yes, you will be able to talk to mentors in Equinor.

What are the key criteria for success?
-
Value creation / business potential
- Probability of success / likelihood of realisation
- Potential to improve sustainability
- Degree of innovation creativity
- Pitch performance and quality

Would you like dialogue with us?

Sign up for a dialogue with us using the form linked below before you submit your ideas.

Preregistration form