Hydro has pledged USD 2 million as First Founding Partner in the Nobel Peace Center set to open in Oslo in 2005.
The Nobel Peace Center will be located in the heart of Oslo in a restored 19th century railway station opposite Oslo City Hall, site of the annual Nobel Prize ceremony.
Finances raised from Founding Partnerships will help build and sustain exhibitions at the center in its role as a dynamic international destination for business, governments and tourists, featuring state-of-the art technology, special events, year-round conferences, educational programs as well as the exhibits themselves.
With its USD 2 million commitment to the Nobel Peace Center, Norsk Hydro will be recognized as a Founding Partner in a permanent location naming all Founding Partners. As the leading donor in the global energy and aluminium industries, Norsk Hydro will receive major benefits, including exclusive ticketing to the Nobel Peace Prize ceremony, banquet and concert as well as marketing opportunities.
"Committed to supporting human rights"
Says Eivind Reiten, president and CEO of Norsk Hydro: "Norsk Hydro has long been committed to supporting human rights, and our sponsorship of the Nobel Peace Center is a good example of our understanding of corporate social responsibility. In addition, we believe that the cooperation with the Nobel Peace Center will contribute to our efforts to strengthening the Hydro brand nationally and internationally."
Nobel laureates include icons such as Kofi Annan, Nelson Mandela, Martin Luther King, Jr., Mother Theresa, Elie Wiesel, Andre Sakarov, Mikhail Gorbachev, Woodrow Wilson, the Dalai lama and this year's recipient, former U.S. president Jimmy Carter.
The June 7, 2005, opening of the Nobel Peace Center will mark the centennial of the peaceful dissolution of the union between Norway and Sweden in 1905 and the year 2005 is also Norsk Hydro's corporate centennial.
"Important to the cause of world peace"
The director of the Norwegian Nobel Institute, Geir Lundestad, welcomes Norsk Hydro's sponsorship of the Nobel Peace Center.
"Norsk Hydro's commitment is important to the cause of world peace. We look forward to many other multinational corporations joining Norsk Hydro in sustaining Alfred Nobel's vision. Norsk Hydro's global industrial activity with a commitment to sustainable development and corporate social responsibility has given it a leadership role in industrial solutions and makes it an ideal sponsor of the Nobel Peace Center."
More information on the plans for the opening of the Nobel Peace Center:
| www.nobel.no | |
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