Our brand

We seek to measure, maintain and strengthen our brand toward internal and external stakeholders through regular surveys of public opinion and internal employee satisfaction surveys.

Through our sponsorships, we want to support young people and help trigger their curiosity, creativity, and competence in science and technology. We will contribute to new ways of learning about climate and energy challenges, and how to use renewable energy sources.

We also focus on the following areas:

Communicating a clear vision and values: We aspire to convey a clear and compelling vision to help stakeholders understand our strategic direction and business model.

Sustainability: We seek to demonstrate our commitment to sustainable practices and renewable energy, including our ambition for net zero by 2050.

Regular engagement with stakeholders: We actively utilise social media, webinars, podcasts, news and newsletters, public debates and presentations with the intention of helping key stakeholders stay up to date and informed about our activities, achievements, and plans for the future.

We invest in the community: We engage in many corporate social responsibility initiatives, including investing in local communities, contributing to social causes, and participating in volunteer activities. For more information, see Human rights cases and examples under the section on our approach to Human rights.

Promoting transparency: Openness is one of our values, and we strive to be open and transparent in all aspects of our business, financial performance and corporate governance.

Cultivating a positive company culture: We strive to maintain a positive and inclusive company culture, including offering attractive compensation and benefits, providing opportunities for growth and development, and fostering a supportive working environment.