Equinor is one of the strongest brands in Norway, and a well-regarded brand internationally. Since the very beginning of the company - when we were still called Statoil - our purpose has remained almost the same: Energy for people. Progress for society. Searching for better.
This purpose guides everything we do. It shapes how we think, how we act, and how we communicate.
Our brand positioning is a direct extension of this purpose, defined as: An energy company searching for better.
A strong and consistent brand is critical for Equinor. It helps us build trust, create understanding, and stay relevant over time. A clear and consistent brand strengthens how people remember us, supports our ability to communicate our role and contribution, and helps us attract partners, talent, and support for our business.
Together, our purpose and our brand enable us to realise our ambition:
Providing reliable energy for a world in transition.
A key part of our brand is also our sponsorship strategy: Curiosity drives progress.
Building interest and curiosity in STEM is critical for both Norway’s and Equinor’s future competitiveness. Society depends on people who understand science, technology, and problem-solving - and who are motivated to explore, question, and create. Without this foundation, we risk limiting innovation, capability, and long-term progress.
This is closely connected to who we are as a company. Curiosity has always been part of Equinor’s DNA - the drive to understand more, push boundaries, and find better solutions. It is this mindset that has shaped our journey and continues to guide how we approach the challenges and opportunities in delivering reliable energy for a world in transition.
Through our sponsorships, we support programmes and partnerships that spark curiosity, enable experimentation, and help turn ideas into real-world progress. The aim is not only to inspire interest in STEM, but to help more young people explore, understand, and apply science, technology and problem-solving in real life.
Norway needs both thinkers and makers - and this is our way of contributing to the skills, confidence and innovation society needs in the future.
In this way, Curiosity drives progress strengthens Equinor’s brand as an energy company searching for better, while also showing how we contribute to society in a meaningful and future-oriented way.
