From Sandnes, lives in Oslo. Studied finance and administration. Active in Norwegian Young Conservatives (Unge Høyre) for 10 years. Works for the law firm Selmer, and runs several companies that sell products and services to high school graduates.
“The climate crisis is our greatest challenge, but life’s short, and there should not be too many restrictions.”
Through this series, we want to increase knowledge about our business and our ambitions in the energy transition andfacilitate an open dialogue about what it takes to solve both the energy crisis and the energy transition. In the series, we have allowed four participants, who will be 50 in 2050, to meet experts inside and outside Equinor to learn more and make up their own minds about the energy transition, the energy crisis, and what it takes for us to reach the goal of net zero by 2050.
We wanted to invite young people with different perspectives to explore the issues together, creating a space for dialogue and exchanges of views outside the polarized trenches that often characterize the debate.
We have been looking for young people in their 20s (who will be 50 years old in 2050) of differentsocial and educational backgrounds andgender, but also with different attitudes to and opinions about the climate crisis, the energy transition, and Equinor's role in this. Participants have been selected through a casting process e.g.on campuses and in organisations. It has also been possible to sign up for participation on this website.
The participants have been selected and recommended by the production company and approved by Equinor.
We have looked for breadth in the selection of participants, both in terms of background, education, and gender, but also personal qualifications (such as daring to state their opinions and being confident in front of the camera), interest in and opinions about climate challenges and Equinor's role, as well as openness to learning and listening to the opinions of others.
Yes, participants have been compensated for lost income or for the time spent on the series based on standard rates for advertisement production.
The participants have been free to ask the experts and CEO Anders Opedal the questions they want. We have looked for knowledge-seeking, critical, curious, and independent young people. The goal has been for them to both explore and challenge Equinor, ask all the questions they are wondering about, and finally make up their own minds.
The series' intro and structure are based on scripts, but the footage of the participants is so-called "non-scripted", which means that the participants are filmed without a script and have not been told what to say.
Participants have been able to review and give feedback on the episodes before publication.
Successfully delivering the energy transition is the big test. For the world, Norway and for Equinor. In this series, Equinor wants to talk about the challenges, dilemmas, and opportunities inherent in the energy transition. We want to highlight the complexity of the energy transition, and the importance of the transition being balanced, sustainable, fair, and realistic. The series is based on our Energy Transition Plan which describes how we work to deliver on our net zero ambitions by 2050, with specific action plans for reducing emissions in the oil and gas value chain, and a shift in investments towards renewable energy and low-carbon solutions in the years ahead.We see no need to greenwash our business, nor do we think that the series does so.
The experts are relevant to the topics of the various episodes and represent a breadth of attitudes and opinions about the energy transition and Equinor's solutions. The experts are both internal employees and independent of Equinor, and the participants have also had the opportunity to propose their own experts and/or individuals they wish to talk with about these topics.
As Norway's largest company, Equinor collaborates with most research institutions and scientific communities in the country, including the experts who speak in the series. Equinor has had no influence on their message or views shared by the experts in the series, nor have they been paid to participate.
Experts and Equinor employees were selected jointly by Equinor and the production company based on the topics of the episodes. The participants themselves have also had the opportunity to suggest sources and experts. Through the episodes, we have wanted to introduce the participants to experts and employees with different points of view and opinions, which in sum can provide insight into the complexity of the energy transition. We have also aimed at diversity in background, gender, and age.
The purpose of the series is to show transparency about what the company is doing today and plans to do in the future to reach the goal of net zero by 2050. The participants' opinions and input on this will be presented directly to CEO Anders Opedal.
“The biggest test” is a collaboration between Equinor, TRY (Idea, concept and campaign material) and Einar FilmogFortellinger (direction, film, cutting and post-production).